Examining the clips from Young Hae Chang Heavy Industries, I made a connection with Nam June Paiks’ installation at the Smithsonian American Art Museum titled Electronic Superhighway continental U.S, Alaska, and Hawaii in the way it’s viewed and the mood it can provoke.
In 1995 Paiks’ piece Electronic Superhighway was a stunning example of his cultural criticism. With this installation, Paik offers commentary about an American culture obsessed with television, the moving image and bright shiny things. Paik argues that the flashing images “seen as though from a passing car” with audio chips from The Wizard of Oz, Oklahoma, Martin Luther King Jr. and other screen shots, expressing that our picture of America has always been influenced by film and television. Walking along the piece suggests the enormous scale of the nation and reminds us that individual states have distinct identities and culture, even in today’s information age.
In 1995 Paiks’ piece Electronic Superhighway was a stunning example of his cultural criticism. With this installation, Paik offers commentary about an American culture obsessed with television, the moving image and bright shiny things. Paik argues that the flashing images “seen as though from a passing car” with audio chips from The Wizard of Oz, Oklahoma, Martin Luther King Jr. and other screen shots, expressing that our picture of America has always been influenced by film and television. Walking along the piece suggests the enormous scale of the nation and reminds us that individual states have distinct identities and culture, even in today’s information age.
Much like Young Hae Chang Heavy Industries, “Dakota” the viewer is drawn into the work trying to read every word or hear every sound.
“[…] it was amazing! my favorite thing in the whole museum. So bright and u get sucked into it. I stood there for 20 minutes just looking at this trying to catch all the clips.”missbananasplit121 (comment from youtube.com)
Also, both artists heavily control how the viewer reads the text or sees a clip by the way it’s displayed. For instances, Chang’s animations emphasize some text over others with sound or speed that they appear on screen. The same can be said for Paiks’ piece because the audio and visual clips were specially picked and blended together so that a viewer will acquire the artist understanding of the work.
In creating my version of a Young Hae Chang Heavy Industries animation, I will take into consideration the methods both artists used to successful guide their audiences.
“[…] it was amazing! my favorite thing in the whole museum. So bright and u get sucked into it. I stood there for 20 minutes just looking at this trying to catch all the clips.”missbananasplit121 (comment from youtube.com)
Also, both artists heavily control how the viewer reads the text or sees a clip by the way it’s displayed. For instances, Chang’s animations emphasize some text over others with sound or speed that they appear on screen. The same can be said for Paiks’ piece because the audio and visual clips were specially picked and blended together so that a viewer will acquire the artist understanding of the work.
In creating my version of a Young Hae Chang Heavy Industries animation, I will take into consideration the methods both artists used to successful guide their audiences.
Links
http://www.youtube.com/watch?v=4rdeB_VsYIE (Video of the installation)
http://americanart.si.edu/collections/interact/zoom/paik.cfm (interactive picture of the installation)
http://americanart.si.edu/collections/interact/zoom/paik.cfm (interactive picture of the installation)
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