Haddock creates images that are made up of numeric values that represent the levels of red, green, and blue in each pixel of the source image. The values run from 0 (black) to 255 (white), since the value of black takes up less physical space than the value of white, the source image would still be visible in a matrix of values.
This work is an example of appropriation to open source in new media art. Artist have always been influenced by other art, so much so that some artist will imitate one another, but in new media art appropriation of sources transform from coping to sampling, emerging as an alternative creative piece. Permitted by technologies of mechanical reproduction, artists start to use found images like Haddock, but changes the status of artistic originality in the face of mass-produced culture. Hancock does this by altering the image of a Walt Disney Production into an inverse image and columns of numbers.
The simple breakdown of the image into numeric values reminds me of the elementary elements one needs to build from to create art. Having an understanding of the image as values, change the way the viewer looks at the work. It is no longer viewed as a recognizable image, but now is compared to its source image and slowly read to see the connection between the two.


